2: The Heart Behind Urban (Part 2 of 2)

By Thomas DeVoy

If you have not read part one this might not make as much sense. 

Above is a picture of the desk in my apartment. That desk is where it all started. The original idea for Urban was just to highlight and encourage local artisans, musicians, and businesses in a way that was aesthetically pleasing and made them feel valuable. Our goal was just to make these people known. You could live right down the street from an amazing artist or go to school with an incredible musician and not even know it. 

Three months later, we have realized that that is not enough. We want to push this community forward. That's why It's not just about Life+Culture.

It's also about Exploration+Discovery. 

I had a conversation with my friend Mack Doyle (who is a very active member of the local music scene) last Saturday at the Wolves & Machines show where he brought up a very interesting point about using the internet. Twenty years ago the internet was being used for the purpose of people connecting through it. If you wanted to be in community with one another, you were meeting up at a bar or contacting each other with a phone call. You had to KNOW where someone was to get a hold of them. If you called someone and asked "where are you" they would think you were kidding. You called them, so you would have to know where they were.

The internet changed all of that. People could connect with "electronic mail" that could be accessed at any computer in the world. You no longer needed to know where people were. And that sparked the idea for Myspace, Facebook, Twitter, and Instagram, so family and friends could feel like a part of their lives, even if they are a continent away. 

But it seems as a society we are starting to feel pretty content with everything "social" media has to offer and are not focusing on what the internet was really intended to do.

Connecting people ONLINE so they could connect OFFLINE.

We are all about relationships. As proud as we are of how "good looking" our website is, it's not about what's on our site. It's about who's in our community and how we are collaborating as a culture to encourage each other to pursue their dreams. If it wasn't for the people in our life, we wouldn't be who we are. And if it wasn't for this community, Urban Geographer would not exist. 

That's why you see these words plastered all over our site and in all of our print. Because at the core these words are the simplest way for us to contectualize our vision.

Highlight LIFE+CULTURE so we can encourage EXPLORATION+DISCOVERY.

Take a journey! Meet people you wouldn't normally meet, check out an event you would normally not attend, give yourself the opportunity to connect with people. 

Be a part of your community.

We have so many awesome idea's we are going to be rolling out in the next six months, If you want to be the first ones to know about it, we have been invited to present it at the Livingston Underground meeting April 4th, 4:30pm at The Howell Opera House, right before what could be Hung Up's last show. Check out the info and comment below if you have any awesome idea's you have!


As cool as this site is, liking the Facebook page and following the instagram are the fastest ways for you to connect with Urban Geographer to get up-to-date information as soon as it's released.